The birth of “typography” arises from the spirit
The content and the style
of a magazine coincide.
Strongly condemn every form of imitation.
Carlo Dalmazzo Carrà
I am a product of digital instruments: I absorb media; I don’t have other references.
We need to move on
to a completely different form
I hate what is unnecessary,
in excess, redundant, whatever is wasted.
A typeface is an alphabet
in a straitjacket.
Irony is the most effective form of communication.
Sometimes you have
to compromise legibility
to achieve impact.
Ugly things sell badly.
To be short, the letters should be designed by an artist
and not an engineer.
The design that interests me most is the one that reaches the heart of the beholder.
A poster is like a visual rape.
We imposed a style
that no one accepted.