The birth of “typography” arises from the spirit
of “calligraphy”

Reza Abedini

The content and the style
of a magazine coincide.

Neville Brody

Strongly condemn every form of imitation.

Carlo Dalmazzo Carrà

I am a product of digital instruments: I absorb media; I don’t have other references.

David Carson

We need to move on
to a completely different form
of letter.

Wim Crouwel

I hate what is unnecessary,
in excess, redundant, whatever is wasted.

AG Fronzoni

A typeface is an alphabet
in a straitjacket.

Alan Fletcher

Irony is the most effective form of communication.

Milton Glaser

Sometimes you have
to compromise legibility
to achieve impact.

Herb Lubalin

Ugly things sell badly.

Raymond Loewy

To be short, the letters should be designed by an artist
and not an engineer.

William Morris

The design that interests me most is the one that reaches the heart of the beholder.

Stefan Sagmeister

A poster is like a visual rape.

Raymond Savignac

We imposed a style
that no one accepted.

Henryk Tomaszewski